How F45 Training Scaled Studio-Level Insights with Pipeline Solutions
F45 Training is one of the largest and fastest-growing boutique fitness franchises in the world. Their high-intensity group training model has built a strong global community, but scaling studio-level insights across so many locations introduced significant data and performance management challenges.
To maintain consistent studio performance and optimize decision-making across locations, F45 Training partnered with Pipeline Solutions—a purpose-built analytics and automation platform for boutique fitness. The result? Greater operational efficiency, improved studio engagement, and stronger retention strategies at scale.
"Our partnership with Pipeline Solutions has delivered critical studio-level insights that not only empower our franchisees to drive performance, but also provides F45 HQ with the centralized data needed for more robust decision-making and ability to support franchisees.”
– Andrew West, Senior Vice President, Global Product, Functional Inspired Training (FIT)
The Challenge: Scaling Insights Across 1,300+ Studios
Managing thousands of franchise locations across different markets meant F45 was dealing with:
✅ Fragmented Data – Studio operators struggled to track key performance indicators (KPIs) consistently across multiple locations.
✅ Member Retention Challenges – Ensuring retention strategies were consistently applied across studios was difficult without clear, real-time insights.
✅ Inefficient Communication & Execution – Studio teams lacked a centralized system to collaborate, track insights, and take action on performance metrics.
✅ Lack of Benchmarking – Without standardized benchmarks, franchisees couldn’t gauge their performance relative to top-performing locations.
The Solution: Bringing Data-Driven Decisions to F45 Studios
By implementing Pipeline Solutions, F45 gained:
1. Executive & Studio-Level Dashboards – A single source of truth for tracking lead acquisition, member retention, class performance, and financial health, customized for franchise leadership and individual studios.
2. Automated Engagement & Retention Tools – Our system flagged at-risk members, inactive trialers, and churn risks—allowing teams to take proactive steps before members disengaged.
3. Benchmarking & Performance Insights – Pipeline introduced benchmark tooltips, helping studio operators understand where they stand compared to high-performing locations.
The Results: A More Data-Driven, Scalable Franchise Model
With Pipeline Solutions, F45 Training experienced tangible improvements across their global network:
1. +7.9% median year-over-year revenue increase among participating studios over the first 4 months of the partnership.
2. Consistent monthly revenue growth, with median year-over-year revenue increasing each month since the partnership began
3. +12.7% average year-over-year monthly revenue growth within the first 90 days of the partnership.
4. Faster decision-making, with key metrics available in real-time, significantly reducing reporting time.
5. Franchisees empowered with data, with hundreds of studio teams actively using Pipeline dashboards weekly to drive performance decisions.
Why It Matters
As boutique fitness scales, data is the key to sustainable growth. F45’s success with Pipeline Solutions proves that operational insights, automation, and collaboration tools are essential for fitness franchises looking to optimize performance across multiple locations.
For studio operators and franchise teams looking to gain better control over performance, retention, and revenue growth, Pipeline Solutions delivers the tools to turn data into action.
