Creating Boundaries for Increased Productivity, with Evan Lindsay
Expanding a boutique fitness studio from a single location to a network of thriving businesses is no small feat. While the idea of scaling is exciting, it comes with unique challenges that demand careful planning, strong leadership, and a clear vision.
In this episode of Multi-Studio Mastery, our co-founder Tessa sat down with Evan Lindsay, a multi-location owner in the Madabolic fitness franchise and seasoned fitness business consultant.
Together, they explored the realities of scaling, sharing actionable insights and hard-earned lessons to help studio owners navigate the complexities of growth.
Scaling Isn’t Always the Next Step
For studio owners enjoying success at a single location, the natural assumption might be that scaling is the logical next step. But Lindsay advises pausing to assess whether expansion truly aligns with personal and business goals.
Alternatives to traditional scaling include:
- Deepening the Current Studio’s Impact: Focus on optimizing member retention, diversifying services, or enhancing operational efficiency.
- Exploring Strategic Partnerships: Collaborate with complementary businesses or expand through innovative collaborations.
For those considering a second location, Lindsay stressed the importance of evaluating readiness and ensuring that the decision is driven by a clear strategy, not pressure or assumptions.
Strengthen the Foundation Before Expanding
Before taking the leap into a second location, studio owners should ensure their existing business is operating at peak efficiency. Lindsay calls this reaching a “maintenance state.”
“Your first location should be running at 85-90% of its maximum capacity and staying consistent for three to six months,” he explained. “Only then should you consider expanding.”
This means:
- Optimizing Staffing: Ensure the team is capable of handling operations independently.
- Streamlining Systems: Simplify processes for bookings, member management, and internal communications.
- Building Stability: Address potential weaknesses that might arise when your attention shifts to a second location.
Rushing into expansion without a stable foundation can strain resources, lower operational standards, and jeopardize the overall business.
The Challenge of Letting Go
One of the biggest hurdles in scaling is the transition from hands-on operator to strategic leader.
To overcome this, studio owners can:
- Clearly Define Roles: Distinguish between tasks that are the owner’s responsibility and those that can be delegated.
- Set Boundaries: Gradually reduce in-studio days to give team members space to take ownership of responsibilities.
- Empower the Team: Provide opportunities for managers and staff to solve problems and lead initiatives.
By trusting their team and creating space for independent problem-solving, owners can foster a culture of growth and accountability.
Building a Team That Builds the Business
When scaling, the strength of the team becomes even more critical. Lindsay emphasized the importance of hiring the right people and cultivating a culture of collaboration.
Studio owners can foster this culture by:
- Creating clear pathways for professional development.
- Encouraging team members to take ownership of their roles.
- Setting a shared vision that unites the team around common goals.
A strong, empowered team doesn’t just drive operational success—it becomes the key to sustaining growth across multiple locations.
Preparing for the Realities of Scaling
Scaling isn’t just about replicating what works—it’s about anticipating challenges and building resilience. Lindsay stressed the importance of preparing for potential setbacks, such as unexpected expenses, staffing changes, or slower-than-expected launches.
“Scaling isn’t about doing more—it’s about doing better.”
For studio owners ready to explore the path to multi-location success, the insights shared in this episode of Multi-Studio Mastery provide an invaluable roadmap.
Check out the full episode here!
